The idea behind this beer was a tale my friends heard about receiving a piece of parchment in the mail with a black dot in the center of it marking your death. For this group project we decided to take that old concept and create Blackmail, a rich dark stout beer. The spin on this concept, instead of the negative connotation, was instead of being a mark for death its a mark of invitation to partake in one of the darkest stout beers ever invented.
Our team created commercial advertisements, making it an invitation. The story was also included on the sides of our packaging to tie it all together.
My favorite part of this project was hand-rendering the logo. Who doesn't like playing with ink?
