I helped build the Otter Fantasy brand from the ground up by concepting, illustrating, and designing each t-shirt. Then, went through ideation and creation of their logo. Followed by customizing their Shopify site to establish consistency throughout. Finally, I managed the marketing and presence on social media sites.
To see the whole project come together was a great experience. Unfortunately, the site has since been taken down by the owner as they wanted to pursue other ventures.
