Inspired by the company's cruise ship, this brochure was designed to deliver an engaging and intuitive user experience through its unique unfolding sequence. The design process began with hands-on exploration of physical paper mock-ups, allowing for iterative refinement of the brochure's folding mechanism and visual flow, ensuring it captivated the user.
A key challenge was achieving a seamless visual transition from the ship to the broader design elements. Through thoughtful experimentation, an organic wave pattern emerged as a serendipitous solution, providing a dynamic and cohesive flow across the brochure's panels. Resulting in an impactful design that balanced aesthetics and functionality, aligning with the project's creative brief.
